Working with SR Partners I was asked to help create LG’s 3D Digital Billboard for Time Square, numerous locations in South Korea and Piccadilly.

Role: Throughout the process, I worked on the look development of creative elements as well as the technical pipeline from beginning to end. In order for the faux 3D effect to work we created test assets that were played on location, allowing us to make sure we had got the viewing angle, 3D effect, and distortion of the exported asset correct. The final piece was a collaborative effort and can be seen here along with some behind the scenes.

Studio: SR Partners

Additional 3D: Dominik Grejc

Character design and modelling: Jungmin Ryu

Character animation: Animade

Music and sound design: Zelig Sound